The old fashioned
methods of pounding the phones, holding meetings, pitching your
business to leads, and trying to turn your friends and family
members into business partners have come to an end.
“Prospecting” for
business as you’ve known it, has become obsolete. It’s an
irrelevant, old-school sales technology that is only pursued by
individuals who have yet to discover the methods Magnetic
Sponsoring is based upon.
I’d like you to stop
and think for a moment. Compare today’s social environment to
the world we lived in just 15 years ago.
Today, people are
DROWNING under a flood of information, marketing noise, and
endless options to choose from thanks to the internet.
Corporations have
literally turned us into numbers, tracked our personal buying
habits, categorized our topics of interest, and constantly use
that information to drive as many customized offers into our
viewing screen.
Entire industries,
products, and pieces of legislature have been created just to
help consumers manage the tidal wave… Think pop-up blockers, spy
ware protection, spam filters, and the “Do Not Call List”
People have been
forced to build fortified walls around themselves and their
homes to fight back the onslaught of people trying to get their
hands into their pocket book.
Solicitations are
detested and met with frustration and impatience. We simply
don’t want to be bothered which means no sane person would
willingly build any kind of business based on cold-market
prospecting, and in-your-face selling.
Yet... The internet
has created an entirely new world of opportunity for everyone,
where you can literally re-invent your life, and turn a simple
thought into a business for little or no money at all.
Obviously, that’s a
trend you intend to take advantage of, or you wouldn’t be here
right now.
But unfortunately 95%
of those who start a home business will fail themselves, and the
primary reason for that failure is that they didn’t acquire the
knowledge and skills necessary to succeed in today’s modern,
competitive market place.
The key to success in
today’s market is this…
If you’re going to
sell something to someone, you’ve got to find a way to get
invited into their world as a welcomed guest, instead of a pest.
Now you have two
options when it comes to building your business…
You can simply play
the numbers and contact enough people until you make a sale
through traditional old-school prospecting and this is the path
95% of home business owners take.
Or...
You can position yourself in the market place in a manner that
allows interested prospects to find you, and contact you.
Option #2 is
obviously the superior choice for several reasons, but I’d like
to point out one dynamic that is key to the concept of Magnetic
Sponsoring…
Who finds and
contacts the other person first is very important. In Option 1,
you were chasing the prospect. In Option 2, the prospect was
chasing you, which means you are perceived as the expert, and
hold all of the power and value in that situation.
The prospect invited
you into his world, and is basically asking you to sell him your
goods or services. You get to instantly bypass all of the
barriers and walls that must be broken down by everyone else,
and all of the sudden this isn’t about selling any more.
You’re now in the
position of the knowledgeable service provider who’s expertise
has been sought out and pursued.
This is where you
have to be today in order to break through the infinite noise in
today’s market place.
How do you do this?
Simple… The most
potent marketing weapon you have in your arsenal, is actually
you – because unlike business opportunities, there’s only one of
you in the entire world.
What we teach is how to use attraction marketing
strategies to become that person... That leader and that expert
that everyone wants to work with… The type of person whose phone
calls and emails are welcomed and valued instead of detested and
deleted.
You can be that
person.
I’ve been studying
human psychology for several years now, and what might surprise
you, is that attraction between people isn’t really a choice,
it’s a biological response.
By learning how to
flip these attraction switches on within ourselves, we
automatically begin to attract others.
Two of the most
powerful triggers in existence are value and status.
People are
genetically programmed to feel attraction towards others who
have equal or higher levels of value and status and you’re no
different.
We respond this way
because we stand to gain power through an association with that
person.
If you can establish
a relationship with a person of greater status and value, your
value and status automatically increase as well through that
association alone.
New doors and
opportunities are opened.
New, inside knowledge
can be gained that’s only reserved for people within that
circle.
New alliances and
partnerships with other powerful people can be formed.
This is why you’re on
training calls every week to gain insights from a successful
team leader.
This is why you
idolize the top distributors on stage at your company events and
crowd around them to listen in on their conversations.
This is why your
stand and cheer for your company’s CEO when he speaks.
These people have
something of value to offer you, and by associating with them,
you have power to gain.
We have been
programmed this way from the very beginning, and if you struggle
with sponsoring in this industry, now you know why.
I used to think that
sponsoring was just about numbers. That is was about scripts and
saying the right words.
But no matter what I
did, I struggled to build a team of distributors for over five
years, until I realized the difference between myself, and the
leaders in my company who were sponsoring dozens of new reps
every single month…
They were different
because they held value in the eyes of their prospects and they
knew how to convey that value in their marketing.
Their prospects saw
this, and they were attracted to these individuals. They wanted
to work with them and it was a privilege to be sponsored by them
because they knew that there was power and knowledge to be
gained in such a relationship.
So where does that
leave you?
If you’re not
sponsoring new distributors, if prospects don’t return your
phone calls, or respond to your emails, it’s because you don’t
hold any value in their eyes. You have nothing to offer them.
And that’s ok.
Everyone start’s from square one, but if you want to achieve the
highest levels of success in this industry, you need to change
that.
The best way to
increase your value to others, especially in this industry, is
to increase your knowledge level.
That’s what I did…. I
spent a good year buying every course I could on online
marketing, copywriting, and personal development, and by the end
of that year, I had so much to offer my prospects, that
sponsoring literally became effortless.
So as we continue
through this series, always remember that if you want to make
the sponsoring process as easy as possible, you need to increase
your value to your prospects by increasing your level of
knowledge and experience.
Buy every book and
every course you can because each time you do, you gain
knowledge and skills that are extremely valuable and attractive
to your prospects.
It has nothing to do
with technological gadgets like auto-dialers, scripts, or lead
lists.
I could give you all
of those things, but if you didn’t hold any personal value in
the eyes of your prospects, you would still find yourself
struggling to build a team and acquire customers.
And that actually
leads me to the second piece of our fairly large puzzle here…
There’s an old
marketing cliché I came across about two years ago.
These two sentences
played a critical role in the development of my business. They are absolutely crucial to marketing your opportunity
and products successfully today. So come back tomorrow for more...